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The Song Room & Ogilvy Group WIN Victorian AbaF Award

Each year, AbaF (Australian Business Arts Foundation) honours the best relationships between the private sector and the arts/cultural industry through the prestigious AbaF Awards.

The Song Room & Ogilvy Group were recipients of ‘Good Practice Recognition’ and winners of the AbaF Partnering Award category in Victoria. The partnership with Ogilvy Group Melbourne also included leading brand agencies Badjar Ogilvy, Yello Brands and DTDigital.

The Award recognized the partnership between Ogilvy Group (Badjar Ogilvy, DTDigital and Yello Brands) and The Song Room for the partnership that included the re-branding of The Song Room and the development of its first, national fundraising campaign, PlayAir.

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