JB Hi Fi lends a HELPING HAND to a great cause
Since becoming one of JB Hi-Fi’s ‘Helping Hands’ partners in 2008, The Song Room has received funds from generous staff to deliver programs to a further 20 communities in need across Australia, directly helping over 5,000 disadvantaged children get on the path to a better life. As our partner in our PlayAir campain, we decided to shine a light on how much they have contributed to our Song Room community.
JB Hi-Fi Ltd is Australia’s largest music and home entertainment retailer with over 7000 staff in 170 stores in Australia and 12 in New Zealand.
The Song Room is delighted to have the support of JB Hi-Fi as a workplace giving and campaign partner since 2009. JB Hi-Fi launched its workplace giving program, Helping Hands, in 2008. The charities currently supported cover a range of humanitarian and environmental needs and are charitable causes which were identified as being important to JB staff, as well as aligning with JB’s core philosophy around low operating costs and minimal government funding.
The Helping Hands program now has more than 1765 employees making regular weekly contributions across 9 different charities, including The Song Room. All members of the board and management team donate 1% of their gross salary and some stores have staff participation rates of as high as 86%. To date the program has raised $3 million including the matching grants made by the company.
During 2010 JB Hi-Fi also launched their ‘Change for Change’ initiative, installing donation boxes in all stores nationally to encourage customers and staff to donate some of their spare change to help change the lives of those less fortunate. All donations are divided evenly between the 9 charity partners.
The relationship with JB Hi-Fi was further developed by supporting The Song Room with its first retail general public fundraising campaign, PlayAir, to help The Song Room deliver vital music & arts education and development programs for more than 20,000 disadvantaged children each week.
PlayAir was developed to put real instruments in the hands of those who need them. National retail sales in JB Hi-Fi stores, an interactive website, an online competition, outdoor publicity stunts and a savvy media strategy all formed part of this innovative, interwoven campaign. Thousands of the “Air instruments” were sold in JB Hi-Fi for $2 with much success, and was backed by JB Hi-Fi staff who really got behind the campaign and made it the success it was.
PlayAir has received national and international recognition, including winning the Fundraising Institute of Australia’s Victorian Awards for Best Marketing Fundraising Campaign; Cannes Lion’s 2011 Promo & Activation Finalist, Australian Business & Arts Foundation Victorian Partnership Award 2011 and Melbourne Advertising & Design Club’s 2011 Best Writing for Design Award.
The Song Room is grateful to JB Hi-Fi for their continued support and partnership to highlight the huge number of children from disadvantaged and marginalised communities who have little or no access to music or art programs and materials despite the significant benefits that they provide. Stay tuned for exciting campaign news later in the year!
Richard Murray, Chief Financial Officer of JB Hi-Fi said that “JB Hi-Fi is committed to being part of growing workplace giving in Australia. We believe our partnership with The Song Room is a great way for JB and its employees to support the community. Matching the contributions of our employees dollar for dollar effectively doubles the impact we can have as individuals and as a company. It is our belief that workplace giving is a cost effective and efficient way for us to help community organisations achieve a sustainable revenue base through receiving regular contributions.”
JB Hi-Fi is part of the Australian Charities Fund (ACF) Employer Leadership Initiative (ELI) and work with ACF to provide thought and implementation leadership to further grow engaged employee giving and social impact.